Exploring AI's Role in Marketing at SMARTIES NEXT! CONFERENCE

On December 1st, we had the pleasure of attending the SMARTIES NEXT! CONFERENCE organized by MMA TÜRKİYE, an event we proudly support. At the conference, we focused on the transformative role of artificial intelligence in the marketing world.

A highlight of the event was the captivating presentation delivered through an AI avatar named "Dicle 3.0," created by AU Inova Lab Director, Associate Prof. Dr. Dicle Yurdakul. This innovative avatar helped us weave an engaging narrative that traced the evolution of marketing—from its rich past to its promising future.

During the "NEXT! in Sustainable Digital Transformation" session, Associate Prof. Dr. Dicle Yurdakul, along with our CEO Tunc Gunbey and CTO Mert Tuna Yilmaz, participated in a comprehensive discussion on the economic and ecological sustainability of digital transformation. Their insights illuminated how digital transformation can drive both innovation and sustainability across industries.

Throughout the day, our booth buzzed with inspiring conversations. We exchanged fresh ideas, discussed potential solutions, and explored the latest trends in artificial intelligence with numerous visitors. The event served as a dynamic platform for fostering dialogue and collaboration among professionals passionate about the future of digital marketing and AI.

We are excited to be at the forefront of these innovative conversations, driving forward the evolution of marketing in the age of artificial intelligence.

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