Where they come from
The campaign, search or link that brought them.
Adapt
to intent.
Use available behavioral and contextual signals to adapt content, priority, product discovery, and journeys to what visitors are actually trying to accomplish.
The signals
you can use.
What they do
The pages, filters and comparisons in this visit.
What they did before
Earlier visits, purchases or requests.
Read the signals.
Make the experience relevant.
Where visitors arrive from, what they browse and what they did before can help you understand what they need next.
Use those signals to define audiences and deliver relevant combinations of products, content and functionality.
- Arrives from a summer-holidays campaign
- Filters for family rooms
- Comes back twice in a week
- Compares petrol and electric models
- Opens the charging page
- Reads about running costs
- Arrives from a new-residences campaign
- Views floor plans more than once
- Checks payment options
Families planning a summer holiday
A holiday finder that starts from who is traveling, then shows family-friendly options first.
Best matchSeaside family resortKids club · shallow bay · seven nights
Drivers considering an electric car
An EV savings calculator next to the model page, using the distance the visitor actually drives.
Estimated yearly saving€1,11815,000 km a year · charging at home
First-time home buyers
A payment-plan calculator that estimates monthly installments before they request a call.
Monthly installment€4,00060 months · interest-free
Test within the audience
you built it for.
Run an experience against a control group within its target audience. Assess the results as evidence builds, then decide what to keep, refine or test next.
Which audience should
we start with?
Bring a customer need. Let’s turn it into something people can use.
Book a demo ↗