Cypien

Beyond personalizing pages.
Cypien generates the right interface for the user’s intent.

One platform to test, adapt, and generate better digital experiences.

Book a demo ↗See how it works ↓

Cypien agents find the opportunity, build the experience, set up the audience and the test, and read the results. Your team decides what goes live.

BEBAK LaboratoriesDeFactoHayat HoldingTurquoiseMenariniPublicis GroupebekoArçelikone ingageKaracaCorendon Airlines

Different needs.
The same page can only go so far.

One visitor needs help choosing. Another wants to compare options. Someone else needs to calculate what will work for them.

Cypien gives your team one way to test, adapt and generate those experiences on the site you already have.

Optimize. Adapt.
Generate.

  1. 01Optimize what exists.Run systematic A/B experiments across your digital experience. Remove friction, validate hypotheses, and improve conversion without waiting for major development cycles.ExamplesSticky CTAs, product cards, pricing presentation, forms, navigation, checkout.
  2. 02Adapt to intent.Use available behavioral and contextual signals to adapt content, priority, product discovery, and journeys to what visitors are actually trying to accomplish.ExamplesAdaptive homepages, contextual PDPs, intent-aware listings and landing pages.
  3. 03Generate what’s missing.When conventional pages aren’t enough, generate purpose-built interactive experiences using approved UI components and trusted business data.ExamplesComparison tools, calculators, guided selling, outfit builders, interactive product advisors.

One continuous optimization loop

  1. ObserveUnderstand intent
  2. HypothesizeIdentify friction
  3. CreateBuild variant
  4. ExperimentMeasure impact
  5. LearnImprove again

Continuous, measurable learning

See each layer
at work.

Improve what already works.

Agents set up the test and change what already exists on the page. Results come in against the original site, and your team decides what stays.

Explore Optimize →

Shape the page for each intent.

The same page shows different visitors what they came for, and every audience gets its own test against a control.

Explore Adapt →

Build what the page is missing.

Describe a calculator, a finder or a builder. Studio generates it on your page from approved components and your own data, and your team shapes it.

Explore Generate →

One layer.
Any industry.

A few examples from different industries. Each one is a working interface: the kind of experience a team builds in Cypien Studio from approved components and its own data.

Example · Travel

Holiday Finder

Turn travel preferences into an interactive discovery journey.

sunway-travel.examplesunway
Who is traveling?
What kind of trip?
When?
Best matches
  1. Seaside family resortKids club, shallow bay, seven nights€899Best match
  2. Lakeside cabin weekCanoes, trails and a fire pit€640
  3. Island hopping by boatA new bay every day€980
Example · Retail

Product Finder

A few questions narrow the catalog to the right products.

form-store.exampleform
What are you getting ready for?
What matters most?
Best matches
  1. Trail Runner 2Grip for mud and rock€129Best match
  2. Stride ShortsFast-drying, zip pocket€45
  3. Storm Shell JacketPacks into its own pocket€159
Example · Automotive

EV Savings Calculator

Compare costs, range and charging preferences.

voltaro-cars.examplevoltaro
Mostly charging
Estimated yearly saving€1,118€93 a month compared with a petrol car
Petrol€1,755
Electric€638
Example · Retail

Bundle Builder

Assemble a complete kit and see the total as you build.

form-store.exampleform
Tap to add or remove
Your kit€1982 items
Example · Real estate

Property Match

Match lifestyle, budget and priorities to relevant properties.

nova-homes.examplenova
Who will live there?
What matters most?
Budget
Best matches
  1. City studio, 1 bedroomFive minutes to the metro€210kBest match
  2. Compact loftHigh ceilings, central€240k
  3. Two-bed near the stationBalcony, quiet street€320k
Example · Retail

Shop the Look

Tap the pieces in a look and add them to the bag.

form-store.exampleform
Tap a piece to add it to the bag
In your bag€00 items
See all use cases →

Real projects.
Real results.

What Cypien customers built, and what it changed, measured against their own baselines.

LTB Türkiye: product pages across 2,903 products+138.1%conversion efficiency liftBy deploying Cypien across 2,903 products, LTB Türkiye transformed static product pages into adaptive product experiences. Through behavioral segmentation, AI-generated product content, and personalized PDP experiences, the brand achieved a 138.1% increase in session conversion rate and a 65.9% increase in purchases despite lower traffic volume.Read the case →Karaca International+7%uplift in conversion rateBy regenerating product descriptions with Cypien and tailoring them to a defined “Home Enthusiasts” visitor segment, Karaca International significantly improved German market product page performance, increasing conversion rates by 7% while reducing bounce rates by 23.6%.Read the case →LTB Türkiye: product descriptions for Urban Explorers+28.8%uplift in purchasesBy replacing traditional, feature-focused product descriptions with hyper-personalized, contextual narratives tailored to “Urban Explorers,” LTB Türkiye achieved significant uplift in both engagement and conversion rates across 90% of their inventory.Read the case →

From the first signal
to the next experiment.

Bring audience context, generated functionality, visual editing and experimentation into the same workflow. Measure what works on the pages you have. Adapt them to what visitors are trying to do. Generate what’s missing.

See the full comparison
How Cypien fits alongside other approaches
Your team needs to…Traditional DXPA/B testing toolsPage builders & CMSRecommendation toolsCRO agenciesCypien
Create layouts✓Broad platform✗Test variants only✓Core capability✗Usually fixed formats✗Service-led✓Visual Studio
Adapt for audiences✓Often available✓Often available✗Product-dependent✓Audience-led products✗Within a project✓An experience per segment
Recommend products✓Commerce setup✗Integration-dependent✗Manual or add-on✓Core capability✗With relevant tools✓Connected product slots
Generate new interfaces✗Template-led✗Variants of what exists✗Built by hand✗Fixed widgets✗Built by hand✓Calculators, finders, builders
Work on your site✗Implementation-led✓Often a site script✗Platform-dependent✓Often a site script✗Project-dependent✓Script integration
Measure against a control✗Platform-dependent✓Core capability✗Often an add-on✗Product-dependent✓With testing tools✓A/B per segment · conversions

What should your website
do next?

Bring a customer need. Let’s turn it into something people can use.

Book a demo ↗