Why not the tools
you already have?
Testing, audience targeting, page building and recommendations usually live in separate tools. Cypien brings them into one layer on your existing site.
From the first signal
to the next experiment.
Bring audience context, generated functionality, visual editing and experimentation into the same workflow. Measure what works on the pages you have. Adapt them to what visitors are trying to do. Generate what’s missing.
See the full comparison
| Your team needs to… | Traditional DXP | A/B testing tools | Page builders & CMS | Recommendation tools | CRO agencies | Cypien |
|---|---|---|---|---|---|---|
| Create layouts | ✓Broad platform | ✗Test variants only | ✓Core capability | ✗Usually fixed formats | ✗Service-led | ✓Visual Studio |
| Adapt for audiences | ✓Often available | ✓Often available | ✗Product-dependent | ✓Audience-led products | ✗Within a project | ✓An experience per segment |
| Recommend products | ✓Commerce setup | ✗Integration-dependent | ✗Manual or add-on | ✓Core capability | ✗With relevant tools | ✓Connected product slots |
| Generate new interfaces | ✗Template-led | ✗Variants of what exists | ✗Built by hand | ✗Fixed widgets | ✗Built by hand | ✓Calculators, finders, builders |
| Work on your site | ✗Implementation-led | ✓Often a site script | ✗Platform-dependent | ✓Often a site script | ✗Project-dependent | ✓Script integration |
| Measure against a control | ✗Platform-dependent | ✓Core capability | ✗Often an add-on | ✗Product-dependent | ✓With testing tools | ✓A/B per segment · conversions |
Not tied to
one industry.
Cypien is not built around one kind of business. Examples from 9 industries:
Retail · Travel · Automotive · Real estate · Home appliances · Healthcare · Financial services · Telecom · Education
Questions
teams ask.
What can we build with Cypien?
Interactive experiences such as calculators, product finders, comparison tools, bundle builders and guided finders. The functionality and connections required depend on the experience you want to create.
Do we need to rebuild our website?
Cypien works on your existing site through a script integration. Your data can connect through Shopify or an XML feed, or be added manually.
Can our team edit what AI generates?
Yes. Refine the experience through prompts and visual editing, then preview the draft before publishing.
How are experiences personalized?
Campaign, browsing and past-visit signals can inform audience targeting. Your team can use those audiences to deliver different content, offers and interactions.
Can we test an experience before rolling it out?
Yes. An experience can run against a control group within its target audience, with results measured against your conversion goals.
Who controls publishing?
Your team reviews the draft and decides when to publish. Agents prepare changes for your approval.
What should your website
do next?
Bring a customer need. Let’s turn it into something people can use.
Book a demo ↗